Whether we know it or not, we all have advantages and expertise in SOMETHING over another person. Think about your friends or family - there’s going to be things that you are naturally better at than they are, simply because you’ve spent more time doing them than your peers.
So if I took myself for example, at this point in my career I know a lot about a few things more than a majority of people. 1) gaming companies, since I used to monetize one of the highest grossing games in the world, 2) ecommerce since I started my own poster business, 3) finance and financial advisory since I used to be a FA, and #4) is social media and YouTube.
Does it mean I’m the single greatest person at these? Not even close. However, I do know more than someone starting out - for example. If I wanted to go out and consult YouTubers or Tik Tok’ers on how to grow their channels, I could conservatively charge $100-200 an hour for my knowledge, and same thing with helping people with their finances.
Could I charge people for my basketball skills? Hell no - I’ve probably played basketball for less than 20 hours in my entire life. Not even a 5th grader would pay me for that.
Now if you’re reading this, what you can do is take out a piece of paper and write down what you are good at - seriously, pause reading and try this right now.
For example, if you know a lot about building muscle, working out, and creating workout programs - think about the different ways you could monetize that skill.
You could do 1 on 1 personal training with people.
You could become an affiliate of fitness related products like supplements and clothing products.
You could start a website that offers free knowledge and sell a course on your workout programs.
You could start a Private Facebook Group where you have a community of like minded fitness people that you drive to your links.
But it all starts with knowing what you’re good at.
Now if you’re watching this and you really don’t think you’re good at anything - I doubt thats true, but for the fun of it lets say its true- what should you do?
This is where I would spend the next year or two building out a high income skill. There are so many skills and types of jobs that I know I can do from home and earn over $50 an hour in. I could become a graphic designer and help people with logos and branding, I could become a videographer, a copywriter, an online writer, a social media marketing manager, a web designer, etc.
You start small with these skills, build them day by day, and eventually you can scale them to 6 figure + businesses. Learning these skills can all be done online for free on websites like Hubspot Academy. For example they have a email marketing course you could take that teaches you the basics of email marketing that you could then use to apply for gigs online.
https://academy.hubspot.com/courses/email-marketing
I remember watching a CNBC Make It video from a year ago where this Fiverr freelancer was making $375 thousand dollars a year just writing. Her main income was derived from ghostwriting e-books and blog posts.
https://youtu.be/hHhYtZV_T9MWhile she is probably in the top 1% of all writers online, it doesn’t mean we need to be in the top 1% of anything to get us to our $100k goal.
We just need to get to a place where we’re earning more money, ideally above $50 an hour, and then combine it with cutting costs dramatically.
If I didn’t want to learn a new skill, I’d probably start a service based business that had the potential to scale. Some service based businesses are like dog-sitting, window washing, lawn mowing, cleaning gutters - stuff everyone can do. In all of these service based businesses, you start small to prove the concept, get to know customers and get some referrals. Eventually if I got to a point where I was booked like crazy for lawn services, I would then start to scale that business by adding an employee, and so on. But I want to point out that in this process, you are building the skill of starting a business, even if the action you are taking is not a new skill. so thats pretty cool.